After a tumultuous year for businesses everywhere, finally, conferences and exhibitions can happen once again. No longer do they need to be conducted behind a Zoom screen, instead, you can create an impact and really engage customers, clients and potential business partners in person. Having been away from the events sphere for the best part of a year, you want to ensure you go back with a bang. You want to have attendees engaged and involved as much as possible and an LED screen is one of the best ways to do that.
When creating an exhibition stand, one of the most important aspects is making it memorable. You have to engage and immerse your visitors, enticing in passers-by and retaining their interest once they have stopped. LED video walls have quickly become one of the most popular ways to do this, acting as a visual aid to complement and enhance your brand message.
Statistics have found that LED video walls have a much higher conversion rate than a traditional stand, capturing attendees attention in a matter of seconds with impressive visuals and high-quality displays. The LED tiles can be integrated to your exhibition stand either as a standard video wall or as mosaic patterns – the choice is yours. With so much versatility and the opportunity to really create an impact, LED screens should be an effortless choice when it comes to adding the cutting edge to your stand. Here we have put together five reasons to use an LED screen for your next conference or exhibition.
When presenting, it is important to use stats and figures to enhance the points you are making. This is made even more persuasive when you’re able to provide eye-catching visual graphs and charts to back up what you are saying. By using an LED screen for your next conference or exhibition, you can create multiple slides that you can present while you talk, backing up your points as you make them. Using tools such as Powerpoint or Google slides, you can create engaging graphics that will keep the audience engaged whilst you speak. These slides can also be used as a visual cue should you need a prompt for your next point.
Some exhibition or conference venues can cater for large audiences, spanning well into the thousands. Venues like the O2 or the ExCel, for example, can seat well over 5,000 attendees meaning that when they are watching your presentation they could be seated too far away from the stage to be able to benefit fully from your presentation. By using a large LED screen, guests can easily view your presentation, see your facial expressions and feel engaged with what is going on. LED screens come in a variety of sizes, so no matter the venue, you will be able to find a screen that will achieve the desired results.
When presenting to an audience, it’s key to capture their attention as soon as possible. By using an LED screen you can incorporate video into your presentation, obtaining your guests’ focus throughout your speech. Video is a great way to complement the information you are relaying to an audience and to promote engagement and questions. By using a high quality LED screen, your audience will be able to see the video in crystal clear quality, and visually learn instead of just listening to your voice. For people who are visual learners, this is key to capturing and retaining their attention.
A fundamental aspect when presenting to an audience is to be remembered after your speech. The key to this involves practising what you will say and making it as engaging as possible. There are many tips to making your presentation more memorable, including rehearsing, keeping your speech relatable, putting your personality into it and most importantly having strong visuals that align with what you are saying. An LED screen is one of the best ways to incorporate these visuals. By creating specific slides that reiterate your points, you strengthen what you are saying. If your visuals are done right, they can add credibility to your presentation and stay in the audience’s mind much longer.
When running a conference or exhibition it’s vital that guests have a timetable that informs them of the different things that are going on throughout the day. This is normally done through printouts at the start of the conference or exhibition and on their website before attending. A lot of the time guests can forget bits about the day, or the schedule for the conference/exhibition can change due to unforeseen circumstances. By using LED screens throughout the day, you can easily update guests and inform them of any changes that are taking place. If guests have forgotten the timetable you can present this to them in an easy to view screen that can be adapted when needed.
These are just a few reasons to use an LED screen for your next conference or exhibition. There are so many benefits to doing so, you are sure to notice a difference both in the ease of conducting and running the event, as to how well received it is by attendees. Here at Bigabox we are a leading supplier of LED screens, specialising in the best in a range of LED, LED technology and LED solutions. We work alongside a host of large brands, supplying Industry-leading visuals to audiences all around the globe. Our fully trained technicians and rigging crews are on hand to assist with setting up your screens, as well as our team of specialist trade services who can help with building exhibition stands, event production and organising conferences. Get in touch with us today and take your next conference or exhibition to the next level.
Bigabox Productions are one of the UK’s leading independent, full event production companies, fusing the gap between creativity and technology.
0330 120 1424 | info@bigaboxproductions.co.uk
