When it comes to promoting your brand, you want to not just get the message out there, but also make it stick. Pushing a flyer through someone’s door is just not going to have the same impact as a campaign that really makes people think. This is where brand events come in. Brand events such as product launches and targeted campaigns are a great way to get your message out there.
There are many types of brand events out there that can help to get your message out. This includes:
Product launch events are a great way to spread the word and introduce people to what you are looking to sell. Choose a venue that fits in with the product itself, choose a memorable theme and ensure plenty of your products are out for guests to see. Include activities and high quality visuals that will really immerse people in the event.
If you are trying to get the word out about a brand or product then an interactive event or pop-up can be a great way to do this. Set up somewhere that would appeal to the audience of your product and organise something eye-catching to draw in passers by. A large screen with a video of your product or showcasing real people trying your product is a very efficient way of doing this.
There are many ways that you can apply these ideas and help to generate new business through a brand event.
High quality visuals are key both for drawing in people and to keeping them informed throughout the event. It will also show that you are serious about your products/ launch and that you put thought into how you promote them. With Bigabox we can help you to produce visuals of the highest quality that are sure to entice in customers both old and new.
While a picture says a thousand words, a film can show thousands more. By creating a film and showing this at your brand event you offer a deeper insight into your product or brand that would otherwise be hard to convey. You can show behind the scenes clips, shots of a product being used or you interacting with customers, or create more of a lifestyle film. The choice is yours!
If you are throwing a larger event and want to encourage guest participation, a real-time live stream can be a great way to do this. You can show people using and interacting with your product, or do pan shots of the audience encouraging them to wave when the camera reaches them. While seemingly simple, these are effective ways to get people involved and remember your event.
You could have a photobooth at your brand event where the pictures people take show up on a large screen. This could be branded with your logo and people could have to take pictures with props relating to your new product or with the product itself. Everyone will want to get involved with taking photos to see themselves on the big screen and it will also offer non-stop visuals that stick in people’s minds.
Events are about more than just the product, the space also needs to captivate and immerse those attending. Add in memorable special effects and lighting to your space to really take it up a level. This could include coloured lights or cleverly lighting props and products. Add in audio such as music and the entire space will be transformed.
Over the years, many companies have run extremely successful brand events. Here we have rounded up just a few:
Häagen-Dazs floating cinema – Häagen-Dazs created a floating cinema on the Thames. By using a high-quality LED screen they could show films outside, while also offering people the chance to buy their ice cream to eat while watching the movies. It was a great way to get the word out about their ice cream without being too direct and offering something that people were sure to love.
Adidas new basketball show campaign – Adidas once promoted their new basketball shoes by making people “earn it”. The shoes were placed on a shelf that was 10 feet in the air which is the same height as a regulation basketball hoop. People had 24 seconds to try and jump up and reach the shoes, if they reached them they could have them.
Google’s ‘pay with a photo’ – Google ran a pop-up to promote the capabilities of its photos app. They opened a food truck and if people could find a certain photo on their phone within 20 seconds they could have their snacks for free.
Brand events are a fantastic way of getting your brand out there. They enable you to demonstrate products and your brand on another level, enticing in new customers and bringing in more business. Accompany your events with high quality visuals, sounds and effects and you are guaranteed to create an event that attendees won’t forget. Be sure to check out Bigabox and find out more about how we can transform your next event now.
Bigabox Productions are one of the UK’s leading independent, full event production companies, fusing the gap between creativity and technology.
0330 120 1424 | info@bigaboxproductions.co.uk
