There are so many reasons you should look into exhibitions for your business. With so much more business and marketing being conducted online, it is important you don’t forego the personable element of face-to-face events and just how much value these can hold to your business. In fact, it has never been so important to separate yourself from the crowd and make yourself memorable – something that exhibitions do very well. Here we have put together the different types of exhibitions you can showcase your business to.
Trade exhibitions are one of the most common types of exhibition and are business focused. They are often targeted to a particular industry, for example the food and drink industry, automotive, wine or weddings. They bring together a host of companies from this industry to showcase their products, demonstrate their expertise and network with others in the same field of work. Exhibitors often work to make their stands as interesting as possible, hoping to entice as many potential industry connections as they can.
While a trade exhibition is tailored to industry personnel, a consumer event is a more horizontal market. These exhibitions are focused on selling items to the general public. In the same way as trade events are often industry-specific, these usually are too, bringing together a plethora of brands from the same industry to showcase their offerings all under one roof. Brands tend to give away freebies and special offers to entice in visitors, as well as make their stands as interesting as possible. This can be done through the use of clever lighting and high definition LED screens that offer a further insight into the brand. These could display a short film on a loop about the company, display special offers, or show your company’s website address and social media handles.
A trade show tends to be a bit of a hybrid between a consumer and trade exhibition in the fact that it targets both personal and business consumers. Here you can find exhibitors both hoping to sell their products to individuals and to work with potential new buyers in the business world. These sorts of exhibitions tend to be industry-specific in order to keep it more streamlined and attract those that are most interested. For example, a dedicated wine trade show would have wine experts there who might be buying for a restaurant or bar, as well as individuals who might just want some wine to take home and be looking to discover new brands.
Conferences are another form of exhibition that can be very appealing to businesses and getting the word out regarding new products, services or about your expertise. As with all other types of exhibitions, the main aim of a conference is to bring together like-minded people to enable them to network, share ideas and find ways to work together going forward. A conference is great as it can allow you to gain access to your core audience, getting in-person feedback and adapting your business strategy based on this. You can also boost your content marketing efforts, after all your social media will be everywhere, you can showcase your latest products or services on high quality LED screens all around the conference, create engaging lighting visuals that people share on their social media feeds and so much more. It will also enable you to put a face to your name, creating that human connection with people that attend. This in turn can also increase brand loyalty and increase your profits.
We are incredibly proud to be a leading pioneer of large format LED video screen technology for exhibitions and events. We have 2.6mm for close format viewing where your customers will be stood directly in front of the information you are sharing. Our 2.6mm is available with its own ground stack system, fly bars or it can be integrated within a custom-built set. For applications where the screens will be 3m or 4m away and beyond, we have our 3.9mm curve able solution. Available in both indoor and outdoor variants, both with +/- 15 degree capabilities. The led can be flown above via rigging points or built into custom sets. We have full CAD drawings available for all our LED products so we can work with designers and set builders from concept to delivery. Start a conversation today: info@bigaboxproductions.co.uk
Bigabox Productions are one of the UK’s leading independent, full event production companies, fusing the gap between creativity and technology.
0330 120 1424 | info@bigaboxproductions.co.uk
