Be on the pulse and promote your products and services

As a business owner, you need to constantly be on the pulse with getting word of your products out there. You could have the best business in the world but if no-one knows about it, it’s not going to bring you in a profit. One way of doing this is with brand activations and experiential events. When done right, it can bring with it a host of long term benefits, as well as increasing your brand awareness and improving your sales. If you are looking into brand activations at outdoor events, we’ve put together some of the top benefits and why they can help you. 

Brand Activations at Outdoor Events: What is brand activation?

Brand activation is essentially a way of increasing the awareness of your brand through an experience. It’s a way of enticing new customers (and communicating with existing ones) in a different way. You can activate a brand with experiential marketing, sampling campaigns and more, but we are going to focus on how to specifically do this in an outdoor event environment. As the summer season comes ever closer, there’s never been a better time to utilise the warm weather to your advantage. 

What are the benefits of brand activations at outdoor events?

You can reach a larger audience

Brand activation events often involve experiential marketing campaigns that encourage people to get involved in the product first-hand. For this, you want to reach as many people as possible and encourage interaction, engagement and bring a new audience to your company. By being at an outdoor event you can reach a much larger audience, attracting both those that are at the event already and those that might be passing by. You can utilise high-quality outdoor LED screens to show your information in bigger and more innovative ways and really attract those in the vicinity.

People feel more comfortable with events that are outside 

While the pandemic feels like it’s over, there are still people who are cautious about large indoor events, particularly when the warm weather rolls around and people are needing to test for Covid before heading on their summer holidays. With an outdoor event not only can you draw in a larger crowd due to there being fewer space restrictions, but it will also help people feel more at ease and likely to attend. 

It provides a memorable experience

Creating memorable experiences is about every element in the customer journey, put together. From campaign and digital marketing, your live event, interaction with the customer and your follow up – it all happens at the same time. An advert on a phone can be easily swiped off-screen or scrolled past, soon to be forgotten. With experiential marketing, it is something that people will want to experience, stop and sample for themselves. By actively engaging and trying something, they will be much less likely to forget about you and will always associate you with memories of a positive experience. They will also have a great brand affiliation that they will remember when they see your logo going forward and be more likely to purchase from you.

There is more space to showcase your product and ideas 

With a brand activation event, you want it to be memorable and sometimes for this you will need space. When you are indoors you are often restricted by the dimensions of the room, but when outdoors you can build higher and often spread yourself out more. This can help you create something that will attract not only attendees but also the press or reach crowds on social media if it’s creative enough. You can use AV equipment such as outdoor LED screens that can be seen in the sun, lighting equipment and audio hire to create something incredible. 

You can get direct feedback

With brand activation events, you can get direct feedback from those that are attending, rather than having to wait for people to try your product and decide whether or not to write something online. You can create questionnaires, ask for direct opinions and be able to make smart changes to your product or service based on this.

When done well, experiential events provide maximum impact for brand marketing campaigns and successful experiential marketing goes hand in hand with quality and results-driven technical production. Outdoor experiential events present an opportunity to harness interactive digital media, visual effects and bespoke structural build that will all contribute to delivering an immersive experience for your attendees, media, press and influencers. Curating a creative, well designed experiential campaign leads to an incredible memorable experience for your guests. We offer a huge selection of technical experience and capabilities within this sector. From project managers and event planners to designers and technical pros, who work together to create the perfect interactive experience for your brand or product launch.

Brand activations can be a great way to increase the awareness of your company while also receiving valuable feedback. You can get the word out there in creative and exciting ways helping to grow your business both in the short term and the long. We have a range of LED screens, audio and AV equipment hire to help you with a brand activation or throwing an outdoor event. Get in touch with us today!