Corporate event strategies you need to adopt

When running an event for a business you might think the hardest part will be in the conducting of the event on the day itself, yet the truth is it begins long before this. Tickets to events don’t sell themselves and it is important you have a strong corporate event strategy in place in order to make the event as much of a success as possible. From getting the basics right in the run-up to the big day to ensuring everything runs smoothly at the event, here are some top corporate event strategies you need to adopt in order to encourage the highest level of success. 

Define the goal of your corporate event ahead of time

There are a myriad of reasons why you might be looking to put on a corporate event and it’s important you outline this ahead of time. Are you looking to generate awareness of your brand? Are you promoting a product launch? Are you looking for new leads? Or do you want to educate your employees? No matter the reason, clearly outline why you are organising your event and plan what you can do in order to achieve these goals. 

Decide on how you will market corporate events

An important strategy for your corporate event is to know how to market it ahead of time. Create an appealing website that has all the right information (without being too wordy), detailing the what, where and when as well as details on how to purchase tickets. It’s also a good idea to work on your SEO strategy to get the word out. You could create a promotional video ahead of time or create something that you can show at the event. In the time leading up to the event you can put out teasers of the video, with small snippets to pique interest. Think about if you will use online ads, send out event information in a newsletter and if you will have any specific hashtags for social media both in the run up to and on the day of the event.

Develop branding for your corporate event

Branding is one of the most important elements of your event and it’s important you get it right. You will use this on any promotional materials such as brochures, flyers and banners both leading up to the event and on the day. At the event itself you can display your branding with innovative lighting that can display your logo both inside and outside of your venue. You can also have it on high quality LED screens that you have strategically placed as well as on stages, stalls and stands. 

Utilise technology for your corporate event

As part of your corporate event strategy you need to utilise technology to create maximum impact. Use LED screens to display information about your event and play videos to engage attendees. You can implement projections to create visions on the walls such as videos or your logo, as well as utilise state of the art lighting, audio, staging and special effects to really take your event up a notch. Thinking carefully about the impact of technology and how it can best serve your event is an important part in the planning of your corporate event. This will help to add in the wow factor.

Make the most of social media before, during and after your event

A tight-knit social media strategy can play a big part in your corporate event strategy, both in attracting attendees ahead of time, encouraging interaction on the day and nurturing connections once the event is over. Decide on how you want people to interact with your social media channels and which specific ones you would like to promote. Come up with a hashtag for the event and think of ways people can get involved. It could be that you run a survey that people have to answer, or offer a prize for a milestone number of followers.

These are just a few corporate event strategies you need to adopt that can greatly enhance your events chances of success. Which will you be looking to add to your next event? Visit our website at Bigabox to find out how technology can increase the running of your next event.