Corporate Events require a lot of forward-planning, expenditure and time investment, so you want to ensure your events are a success. It can be easy to get bogged down in the more logistical components of your event meaning you forget the value you are going to be bringing to your attendees. You want it to be cutting-edge, exciting and something that people will talk about. After all, the better experience they have, the better your company is reflected and the more likely you are to generate new business or achieve your desired outcomes. At present, 61% of marketers believe that in-person events are the most critical marketing channel, while 85% of leadership personnel (Senior managers, Executives and Board Members) believe that in-person events are essential to their companies success. So you want to make sure that your Corporate Events are done right and stand out from the crowd. No matter if you are planning a product launch, a business gala, conference, exhibition, awards evening or something else, we have put together some top tips to help you achieve just that.
When looking to make your corporate event stand out from the crowd, an LED screen can instantly assist with this. You can utilise the screen in many ways, such as showing your newest products or brand promotional video or displaying important information about the event itself. It could show the timings of the event, what they need to know about people who are speaking, or to show website and social media details.
Lighting plays a big role in creating the mood and atmosphere of a space. The colour of the lights, the intensity and even the angle you place it at can influence the feelings of those attending the event, so why not use this to your advantage? You can also utilise lighting to showcase important information, drawing people’s eyes to a particular spot or piece of information. You could add clever lighting outside, for example, that will draw people in and easily highlight where your event is.
As with lighting, projections and displays are another way to add atmosphere to your event and take it to the next level. Projection mapping uses 3D graphics to “wrap” around objects such as a building, so why not use this to map your logo, branding or message onto the outside of the building? You could also create an immersive temporary installation in the space on one of the walls, create a more immersive space and showcase important information about the event itself.
Another way to make your corporate event stand out from the crowd is with a conference or exhibition. This can be in addition to the main part of your event, where you bring in speakers or have exhibition stalls, or could be the sole purpose of your event. These types of events are great for bringing together different brands, offering valuable networking experiences and providing a great space for people to discover more about your brand. Use technology such as LED screens to let attendees know the order of the day and where they can find people who might be speaking and at what time.
The location you choose can have a big impact on how your event pans out – you want somewhere that fits in with the theme of your event and brand. If you are curating a grand evening, you need the venue to reflect this – the last thing you want is for people to be disappointed before they’ve even experienced the event. Add visuals outside such as lighting and projections to draw people in and create an unforgettable first impression. You could project your logo to the front of the building for example, or have cleverly executed lighting guiding people to the entrance.
When making your event stand out from the crowd you want it to be memorable. One way to do this is through an immersive experience. Don’t just tell people about your product for example, why not introduce VR so they can experience it first hand? Or instead of just having brochures and a powerpoint, produce high quality visuals and a film that will fully engage them. Ask surveys that they can take part in with the results being shown in real-time, or have games that people can play. You could have a charity auction with videos shown of the products and showcase the reactions of the crowd live on a screen. It’s the small touches that make a big difference.
There is nothing worse than a poorly planned event where attendees don’t really know why they are there or the format of the evening. Combat this by having a sleek timeline of events balancing having too much time “waiting around” with feeling rushed. You could put the timings on a screen in the lobby or have QR codes that attendees can scan to find out more information. This level of interactivity and clarification will make guests feel important, looked after and make your event stand out.
An experiential event is another way to make your event stand out from the crowd. A far cry from your usual generic conference or event, it immerses attendees on another level with participatory, hands-on material. An example was when Smirnoff threw an immersive comic-book themed industry party, decorating the venue with full-sized graphic comic illustrations. Brand ambassadors were dressed up and everything in the event fitted with the theme. Consider something similar that fits with your message the next time you are looking to throw an event. Experiential events are sure to make you stand out from the crowd.
Organising an event that makes you stand out from the crowd doesn’t have to be difficult. Make sure you think of your attendees throughout the planning stage and that you have set goals you achieve both prior to the event, on the night of and once it is over. Inform, educate and impress, utilising technological aspects such as LED screens, innovative lighting and effects to further convey your message and throw a successful event.
Bigabox Productions are one of the UK’s leading independent, full event production companies, fusing the gap between creativity and technology.
0330 120 1424 | info@bigaboxproductions.co.uk
