There are so many reasons why exhibiting is crucial to your brand’s success. Not only will it help introduce your brand to consumers face to face, but it will also give you an opportunity to see what your competitors are doing, collect valuable marketing data and increase your overall brand awareness. Throughout the year there are a host of amazing exhibitions that you can take part in, in great locations, for all sectors and industries. Whether its a digital marketing exhibition, technology, hospitality, sports or interiors there is an abundance of choice and appetite to get back to this way of lead generation. Below we have put together five reasons why exhibiting is crucial to your brand’s success.

Exhibitions give you the opportunity to introduce your brand to the consumer’s face to face

In today’s world, many companies opt to run their business online. Although this has many benefits, one of the downsides is that consumers never get to see your brand through their own eyes. By exhibiting, you are able to put a face to your company name, helping consumers get a better understanding of who you are and build greater loyalty with them. You’ll also find that consumers are more likely to trust your product once you have engaged with them, as they would have been able to experience your product or service instead of seeing it only online. Exhibiting should be a big part of your sales strategy when running an online business, make it part of your brand’s success. You could accompany your exhibition stand with things such as high quality LED video to further showcase your brand or product’s features. You could also utilise this with things such as competitions or social media hashtags, encouraging your customers to interact with you even further.

See what your competitors are doing 

When your business exhibits, the chances are the exhibition you are taking part in will feature many of your competitors. This gives you a great opportunity to wander around and see what they are doing with their brand and the progress they are making. Make sure you take note of anything you think you can improve on while also taking pride in the things at which you think you are doing better. Without exhibitions, it can be hard to see where you are in your market. 

Exhibitions will increase your brand awareness 

When marketing your brand there are multiple strategies that you will attempt to grow your company. Some of these approaches may be through social media campaigns, influencer marketing, content marketing, online ads, pop-ups and much more. What many people still underestimate, is the power of exhibitions. When at an exhibition, you will be in a room with customers who may have never heard of your brand. This gives you a chance to engage with them, sharing all your USPs and allowing you to build trust so that the next time they need a product or service you provide, they come straight to you. 

Increase your marketing database: Lead generation

Exhibitions give you the opportunity to speak to as many customers as possible, selling and introducing your brand over a period of days or sometimes weeks. When communicating with consumers, everyone is a potential new business lead, you need to capture this lead so that you can follow up and add them to your marketing database. In order to gain attention to your exhibition stand, make it really stand out! These days, the competition is fierce with bespoke and creative stand design. Allowing you to take advantage of different technologies available too. At Bigabox, we curate completely unique stand structures for exhibitions, conferences and events. When it’s about creating an immersive experience, our branding capabilities can make your organisation stand out from the crowd because the design and build of structures and sets are integral to the success of any event, exhibition or theatrical production. You can also use LED screens to present useful information, showcase product videos or deliver a message that you are trying to portray. The more effective your stand is, the more customers you will bring in which in turn will produce more leads for you. 

Continue to learn more about your industry 

Exhibitions put you in front of your customers, which is the perfect opportunity to engage with them and learn more about what they like and dislike within the industry. Keynote speakers will be presenting on the stage for you to attend to learn more about where the industry is going and the key things to consider moving forward. You’ll also find companies exhibiting who aren’t direct competitors, instead are there to show you their technologies that could help you improve. All of these combined just show how important exhibiting is to your brands’ success. 

It presents your business as innovative and ahead of the game

As a business, it’s important to try and get the edge over your competitors when possible. You can work on your exhibition stand to ensure it shows you as innovative and having the cutting edge. Use things such as clever lighting, LED screens and interactive video walls that not only show your product or service but also get people involved and asking questions or engaging with you. Not only do these things pique interest, but they also show you think outside the box and are a brand to get on board with.

These are just a few reasons why exhibiting is crucial to your brand’s success. To find out more about how we can help you create an incredible exhibition stand that is sure to draw attention, get in touch with Bigabox today.