How you can use technology and structures to make your exhibition stands more successful.

Technology is advancing all the time, offering new business solutions and benefits to add to your strategy. This includes the way you market yourself in both direct communication and events. When you have a stand at a trade show or event, it’s vital that you embrace technology and think of new ways to utilise this in order to entice customers and visitors to you. If you are wanting to take your stand to the next level, we have put together some top tips on how you can use technology to captivate your audience and keep them engaged in new ways.

Use high quality LED screens for visual impact 

When you have an exhibition stand you need to ensure you are distinguishable from those around you. The last thing you want is for attendees to miss you and for you to lose out on business and networking opportunities. One of the best ways to make yourself stand out is with a high-definition LED screen. This can immediately make your stand more immersive. Whether you are showing high-quality videos of your product, reels of company highlights or just information about your business, it’s a great way to keep your stand fresh through the exhibition and show you are innovative and ahead of the game. Take a look at some other benefits of LED Video, and how we can help you, here

Use rigging and structures to immerse your delegates

If you want to elevate your stand beyond the conventional design, consider bespoke rigging and structures. This enables you to completely transform your stand into something immersive, engaging and eye catching. But always remember that rigging for exhibition stands requires precise planning and expertise. There are different types of support for rigging, and you may need both; Flown or ground. Flown rigs are suspended from the ceiling points within the exhibition venue or event space. A flown rig provides a stable and safe platform for overhead signage, LED and lighting. Ground support truss can form the basis of an exhibition stand structure. Built from the ground, it provides solid supports for lighting, screens and audio equipment and you can also cover this with graphics and marketing material. You can add LED screens to further enhance the space as well as sounds and giveaways to further make the stand a success. When you start the planning of your stand at a trade show, it is worth remembering that venues like ExCeL London, NEC Birmingham and exhibition halls worldwide will have strict guidelines when it comes to stand designs, plans and rigging specifications as part of their booking process. Speak to one of our team to help you pull this together.

Make The Most Of Video Content 

Video content continues to dominate the market in terms of creating engaging and memorable content so be sure to utilise this on your stand. Create a video that will impress, encourage and captivate your audience, informing them of your company, any upcoming launches and any particular offers you want to share. An LED screen has the power to completely transform your exhibition space, showcasing your innovation and offering a powerful visual tool to back up what you’re showcasing. 

Gamification

When running an exhibition stand you want to be remembered by the attendees, instead of getting lost within the midst of other stands. Gamification is the perfect tool to collect data, capture leads, bring traffic to your exhibition and the most important thing, it’s extremely fun for the attendees, helping you stay remembered. To introduce a game to your exhibition stand, you could incorporate visual challenges, add memory tests or create motion games that are linked to a games console. As well as having your game on high-quality LED screens, you could also add interactive LED floors to take the interaction up a notch. 

Augmented Reality and Virtual Reality 

As technology continues to improve, so does augmented & virtual reality and how we use them within exhibitions. By using this, you will completely transform your exhibition space, making it immersive and fully interactive. With a headset, you can take the attendee to a completely new dimension, fully immersing them in your business idea or product. If you are showcasing a new car or product, for example, you can take them to a real life setting where they can look around as if they were actually sitting in the car or seeing the product in action. Not only does this save you space in the exhibition stand, but will have people all wanting to queue up for a go, spreading the word around about the innovative feature you have brought with you. You can also connect the headset to an LED screen to show other attendees what the user is experiencing. 

These are just a few ways that technology can make your exhibition stand more successful. Get in touch with us at Bigabox today to find out how we can help you take your stand to the next level.