Nothing can quite beat the feeling of going to a festival. While we’ve had to make do with virtual replacements for the past two years, whilst some festivals came back to life in 2021, many are looking forward to heading to in-person festivals once again in 2022. To tread on grass underfoot, take in the smells of food stalls and feel pulses vibrating with the sounds of music in a way that nothing can quite compete against. The hiatus hasn’t necessarily been a bad thing, and many brands have taken the time to refine their offerings for once the country (and festival industry) opened up again, looking for ways to make their festival bigger and better than it has ever been before. Many are focusing on customer experience and raising expectations, turning to technology to help create something that is not only great but unforgettable. If you are looking to raise the roof and immerse your attendees that are not only there in person, but also those that tune in virtually, LED video is one of the best ways to do that. Here’s why.

LED Video at Festivals, enhances your experience

The use of LED video screens at live shows, festivals and concerts is now an integral part of the event production. The core benefit is to enhance the stage presence of artists, bands and performers – LED is a reliable technology that is recognised all over the world and because it offers very low energy consumption, it’s more environmentally friendly than other similar products. We use LED video to produce effects behind artists or to project the artist themselves as they perform making sure that in a sea of thousands of people, no one is missing a thing: Increasing the reach of the content. Combine this with high quality led lighting and special effects, we can create a truly memorable experience for attendees. Festival Producers will use screens in different areas around the festival, as a wayfinding technique, showing clips of what is happening around the festival and where people can find certain acts at certain times. They show highlights of things that have taken place or simply show timings and directions. The options and versatility of LED video really is endless. 

LED Video for Indoor and Outdoor Events

Because LED is so robust against weather conditions, you won’t need to worry about direct sunlight with high brightness and high contrast displays, the visuals are absolutely crucial to captivating your audience so make sure that the screen rating is at least 2000 nits if you are completely exposed outdoors. There’s nothing worse than having a screen at an outside festival that projects a blurry mass of shadows. Which is why LED video screens are so essential. Thanks to the technology behind them, (LED screens are backlit and contain a transflective layer that reflects incoming light out of the panel in bright conditions) they can be seen even on the sunniest of days. By having a screen that is designed to impress, you send off the right messages enhancing the general experience and showing you put the needs of your clients first. Our LED screens are also waterproof so even if the weather does take a turn (as so often happens in the UK) there’s nothing to fear.

It enables everyone to feel involved

If you have paid hundreds of pounds to see your favourite artist at a festival, the last thing you want is to not be able to see them at all. And let’s face it, realistically, not everyone is going to be close enough to the stage to see what the artist is wearing, let alone their facial expressions. By adding high-definition screens to project them to the crowd, even those at the back will feel involved and immersed. This will improve the experience for everyone and mean that not only does everyone feel valued by the organisers, but they also feel they have got value for money with their ticket. This will prompt them to spread the word and hopefully book for other events with you in the future too.

Improve your sponsorship offering

If you are looking for sponsors for your festival, an LED video is a highly attractive marketing offering to get them on board. You could offer packages where they can showcase their product or advert via an LED screen either behind the stage between acts or on screens in different areas of the festival. Companies could use them to run competitions, display social media feeds and so much more. 

These are just a few reasons why LED video is an essential part of your festival experience. When looking to improve the event for your customers, they show you as innovative, exciting and that you really care. It’s more important than ever to show you are a strong game player in the events industry and with LED video you can do this and so much more. To find out more about the LED video and screens that we offer, please get in touch with us today.