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We talked about fusing the gap between creativity and technology: what that means to Bigabox and how we support agencies, brand and businesses in the events industry with our cutting edge technology.
Bigabox Productions are an independent, full event production company that fuse the gap between creativity and technology. Working direct with brands and agencies, they bring a wealth of experience and technical knowledge to corporate events, conferences, exhibitions, media events and live events in the UK and Europe. The team provide experienced full event production and Trade Services including the dry hire of all their audio-visual equipment. Their extensive inventory and years of experience gives them the unique ability to serve a range of clients, in multiple sectors, from concept through to delivery.
When they talk about fusing the gap between creativity and technology in events, it involves leveraging technical tools, processes, and innovations to enhance the impact of events and experiences. The ambition encompasses collaborating with clients to incorporate their creative elements and intention into the event design, production, and execution, and leveraging technology to enable and amplify those elements: This results in unique, immersive, and interactive events that captivate attendees and leave a lasting impression.
In the past, creativity and technology have been viewed as separate domains, with creativity associated with the arts and technology associated with engineering. However, in today’s rapidly evolving digital landscape, the boundaries between creativity and technology are increasingly blurred, and there is growing recognition that they mutually reinforce and complement one another.
Technology is used to create innovative event designs that push the boundaries of traditional event setups. For example, clients are coming to us with interactive installations that engage attendees and incorporating projection mapping to transform event spaces into immersive and dynamic visual experiences.
Increasing in popularity is the ability to enable interactive experiences that encourage attendee participation and a sense of expression and exploration. For instance, using event apps, digital platforms, or social media walls to facilitate real-time interactions, polls, or live Q&A sessions.
Integrating multimedia elements into events in new and impactful ways is a growing trend. For example, using LED Video, lighting, and sound to create immersive and visually stunning presentations, performances, or installations. Live streaming and on-demand video is also used to extend the reach and impact of events to a wider audience.
Incorporating things like AR, VR, IoT, Social Media and gamification into experiential events, creates an interactive and memorable experience. Encouraging attendees to explore the event space and engage with the event content.
Most importantly for corporate events, technology can provide data-driven insights and analytics that can inform event planning and design, content creation, decision-making and impact. Data on attendee behaviour, preferences, and engagement can be collected through various tools, such as event apps, RFID badges, or social media monitoring.
LED video technology has rapidly evolved in recent years, transforming the way visuals are displayed and experienced
Allowing for sharper and more detailed visuals, LED video walls are increasingly offering higher resolutions. Higher resolutions, such as 4K and even 8K, enable more lifelike images and videos, making LED video walls ideal for immersive displays and wayfinding.
As technology advances, LED video walls with finer pixel pitches are becoming more accessible and affordable. Fine pixel pitch LED displays offer improved image quality and better viewing experiences, especially for close-up viewing, making them ideal for indoor applications.
These days, LED video walls are designed with flexible and curved configurations, allowing for unique and eye-catching installations. Flexible LED displays can be bent and shaped to fit various architectural designs and creative concepts, offering more design flexibility and artistic possibilities for events, exhibitions, and installations.
LED video walls are being integrated with interactive technologies, such as touchscreens, sensors, and augmented reality (AR) features, to create engaging and interactive experiences. Interactive LED displays are being used in exhibitions more regularly, where users can interact with the content, creating a more immersive and participatory experience.
LED video technology is becoming much more environmentally friendly with lower power consumption, longer lifespan, and recyclable components. Sustainability considerations, such as energy efficiency and eco-friendly manufacturing processes, are becoming important factors in LED video wall selection and deployment, aligning with the increasing focus on sustainability in events.
Cloud-based content management systems are being used to remotely manage and update content on LED video walls, allowing for real-time content updates, scheduling, and monitoring. Cloud-based content management offers flexibility, scalability, and ease of use, making it a popular trend in LED video technology.
Technology continues to play a critical role in the events industry, with increasing integration of digital tools and platforms. As far as driving innovation in events, this is only going to grow and continue to enhance attendee experience. Bigabox Productions’ mission is simple: to fuse the gap between creativity and technology by enhancing their offering with new products and leveraging their technology in strategic ways. Transforming events into immersive and interactive experiences that captivate audiences and harness their clients’ creativity.
Committed to providing their customers with the highest quality products and services, Bigabox help to enhance businesses digital services and brand representation and create events that attendees won’t forget: With an in depth knowledge of the events sector and the environments within brands and agencies. From design and planning services to lighting solutions, audio, LED Video, staging and installation – their clients feel safe in the knowledge that everything can be managed under one roof.
If you are planning an event or you are looking for new & improved LED Video Wall solutions for your next production, get in touch with the team for a free, no obligation consultation. To learn more about Bigabox Productions visit: www.bigaboxproductions.co.uk or call the team on 0330 120 1424
Bigabox Productions are one of the UK’s leading independent, full event production companies, fusing the gap between creativity and technology.
0330 120 1424 | info@bigaboxproductions.co.uk
