Here at Bigabox we believe in the power of events. We know just how much they can do for your company in a short space of time and just how much business and brand awareness they can generate. Whether you are exhibiting at an exhibition, you want to reward your employees, host networking events and conferences or promote a new product launch, there is an event to suit. Couple this with our comprehensive state-of-the art inventory and not only do you have a powerful event, but one that will be remembered for all the right reasons. Light up the venue with stunning LED projections, display eye-catching video, introduce staging and special effects and accompany it all with high-quality audio. If you’re looking to throw a corporate event but aren’t quite sure which to do, we’ve put together a guide to help you out. Here are just a few corporate event ideas…

Product Launches

One of the best ways to launch a new product is through a corporate event. It allows you to bring all the relevant parties into one room and present your product in an exciting and engaging way. Depending on the budget you have set you can go for an all-out product launch, or you can scale it down to a smaller venue and make it more intimate. Typically, product launches will include employees, media professionals and journalists, consumers, investors and people who have been involved throughout the process. The aim of a product launch is to generate excitement for your product and to get people talking about it. 

Tips to make a product launch engaging:

Your budget will have a big influence on how far you go with trying to make your product launch engaging. A couple of ways could include: 

• Augmented & virtual reality: By incorporating augmented & virtual reality you can really give your guests a feel for the product you are launching. You can use AR to present the product in its correct environment and fully immerse them in a 360-degree experience. Utilise a high-quality LED screen to show others what those using the headset are seeing, as well as to advertise the product itself.

• Include interactive video: Instead of just having an item to show your event attendees, why not show a high-quality video too? This can add another dimension to the product, showing it being used in a real-life setting, as well as adding in additional information they might not otherwise find out.

Exhibitions

Typically trade shows are large events that bring similar companies together to showcase their products. They will often focus on a certain market, to bring in like-minded customers who are interested in the market that is being showcased. A few examples would be an interior trade show, wine trade show, hospitality trade show or a car trade show.. 

Tips to make an exhibition engaging:

Having a stand at an exhibition can be costly, meaning you want to make the most of your money as well as stand out above your competitors. It’s important that your stand is unique, engaging and creative. You want to make an impression on attendees and showcase your innovation and expertise.

• • Be creative with your stand: When designing your stand be creative and make sure it stands out from the rest. Try to incorporate technology within it such as LED and interactive screens to capture attendees attention. The more interactive your stand is, the more likely guests will want to visit your exhibition and also word will spread.
    
  • Gamification: Revolutionise your exhibition stand by integrating gamification into your stand. Gamification allows you to collect key data in a fun and interactive way. You’ll make your stand more engaging, helping bring attendees to your exhibition stand and your stand will be known for being fun, helping keep your company in the minds of your customers.
  • Utilise LED video: When looking to take your exhibition stand to the next level, LED video is an effortless way to do this. You can add breathtaking visuals to showcase your product or service in high definition, create a video wall or display social media posts from event attendees. 
    

Team Building 

A team-building corporate event is a great way to bring your staff members together, helping boost morale within your company. Often it can develop communication between teams, improve key skills and break down any awkward barriers, helping increase productivity with your company. Team building events can vary in size, you could organise one for the whole company, alternatively coordinate one between different departments or offices if you want a smaller event. 

How can you make team building engaging?

• Host in a unique location: In order, to break down the work barriers, try to host your team building event in a location that is unique and away from the office. Make sure it’s accessible to everyone and take into account what the objective of the team-building exercise is. The key to a successful team-building exercise is fun, so try to reduce the corporate element of the team building event.

• Friendly Competition: Try to make your team building event competitive but in a friendly nature. Competition is a great way to help staff members bond and come out of their shells. You could consider an escape room, sports day or a quiz night. Have the scores displayed on a screen, as well as social media hashtags and images. You could also have a video wall for them to take photos of, including a fun background for those that win or lose.

Conferences

One of the best things about a conference is that it brings industry experts together. Whether you are there for networking, or for educational purposes, it can bring great opportunities to corporations and their employees. Just like trade shows, a conference will often be organised around a certain market or industry topic, for example improving your sales, digital marketing or how to improve your customer service. 

A conference can be organised to last a day, two days or more. Whilst taking place you will often have seminars, keynote speakers, Q&A’s, networking sessions as well as a variety of activities. 

How can you make conferences engaging?

• Get influential speakers: Most companies will choose to attend a conference based on the speakers attending. If you don’t have a thought leader attending the conference and doing a talk, then you may find your attendance will be less than anticipated.

• Use technology throughout: Technology is key to making a conference engaging. Use large LED screens to show bright and sharp visuals as well as continuously help retain the attention of your audience. Video can also be used to support the speaker as well as interactive screens around the venue to further engage attendees. 

These are just a few types of corporate events you can do for your company. If you are looking to throw a corporate event, be sure to get in touch and see just how we can help.